Cigarette ads from the 1920-1950

Cigarette Advertising in 1998

This four-page advertisement for Camel cigarettes was taken from the November 2, 1998 issue of Sports Illustrated magazine.

Much like the cigarette tag, this ad uses cartoon imagery to sell the product. Goldberg's cartoon carried a political message, which is somewhat different from what is found in this cartoon. The ad sends a cultural message valuing wealth, beauty, and, quite blatantly, gluttony.

Something else inseparable from cigarette advertising, the Surgeon General's health warning, is also found in this ad, showing a greater concern for health than was found during the cigarette tag's day. The overall campaign that this ad markets has a similarly collectable aim.

There are more ads in this same campaign, indirectly encouraging the reader to search for others in the series.

Smoking in films and TV

cigarettes advertising in cinema films

In 1989, the tobacco industry stropped to pay for cigarettes advertising in cinema films.

Analysis department of tobacco companies make some studies about cigarettes advertising in cinema film.
In their studies was included the content of the top 25 US box-office films from 1988 to 1997.

They analyze the tobacco brands appearances before and after the ban and the size of the international audience for these films.

They conclude that the cigarettes brands that appeared most frequently were the most advertised in the USA. Moreover, the frequency of cigarettes brand appearances was the same before and after the cigarettes ban.
So, US cigarettes brands are being marketed to an international audience via cinema films if are or not take place some financial exchange.

Cigarettes brands that appear in cinema films stand better-know around the world.

Marlboro Billboard

Cigarettes marketing

Tobacco companies complain about some cigarettes bans on the TV, radio or on the billboards.

Governments of many countries restrict tobacco advertising because they think that some youths start to smoke with the help of cigarettes advertising.

Before to start a cigarette campaign, cigarettes companies make some studies when they ask smokers what do they like, what cigarettes brands they prefer and many other questions that help tobacco companies to direct their attention towards correct line of cigarettes.
Smokers’ preferences play an important role in cigarettes marketing, because smokers are the people who will buy these kinds of products.

In general, cigarettes companies try to direct cigarettes marketing to adult audience. More than that, they implement in their cigarettes marketing the following rules:
- They don’t market to children and they don’t use images or other content that could hurt particular appeal of minors;
- They put health warnings on the all cigarettes packs and marketing materials;
- They respect customs of all countries;
- They don’t use cartoons, youth celebrities or models for cigarettes advertising;

All these rules are used in Philip Morris Company. During of many years, they conclude that only communication with smokers will help them to have a boom in tobacco business.

Imperial Tobacco Buys Davidoff Brand

Cigarettes of Gitanes and Gauloises brands are to be sold for 22 billion dollars

British company “Imperial Tobacco” that possesses such cigarette brands like Davidoff and west negotiates about acquisition of it European competitor “Altadis”. Company “Altadis” holds Gitanes and Gauloises cigarette brands.

Evaluated sum of the deal is said to be about 22,4 billion dollars. British company has started negotiations in March 2007. But European company wasn’t satisfied with price – 15 billion dollars and “Altadis” refused this offer. After that, sum was increased up to 16, 1 billion dollars.

But, even this sum didn’t satisfy the company.
But despite that the third sum variant has satisfied committee of directors they announced that they will support fusion with Imperial Tobacco until other profitable offer appears.

British Imperial Tobacco is the fourth world biggest manufacturer of cigarettes. The company dominates on the British market and occupies second place on the German market.

Altadis Company, in its turn, is number one world cigar manufacturer and major cigarettes manufacturer in Morocco and second largest manufacturer in Spain and France.

The companies’ alliance will permit them to catch up to their principle competitors – Philip Morris, Japan Tobacco and British American Tobacco which has formed huge coalition previously.

Imperial Tobacco’s shares has jumped from 1,6 percents up to 22,45 percents of pounds at London Stock Exchange this morning

Try to combat stress by smoking

Cigarettes and chewing tobacco help to discard stress

Workers of Harvard University carried out tests in India and as result they concluded: smoking has positive proprieties.

In particularly, this harmful habit represents a powerful means of control with intense stress.
Authors of this analysis announced that smoking and illness that it offers kills 800000 Hindu yearly.

In India, 29% of men and 3% of women smoke, and 20% of men and 12% of women use chewing tobacco.

Scientists supposed that the cause of abundance of smoking constituted the stress, which is caused by home violence.