Cigarettes marketing

Tobacco companies complain about some cigarettes bans on the TV, radio or on the billboards.

Governments of many countries restrict tobacco advertising because they think that some youths start to smoke with the help of cigarettes advertising.

Before to start a cigarette campaign, cigarettes companies make some studies when they ask smokers what do they like, what cigarettes brands they prefer and many other questions that help tobacco companies to direct their attention towards correct line of cigarettes.
Smokers’ preferences play an important role in cigarettes marketing, because smokers are the people who will buy these kinds of products.

In general, cigarettes companies try to direct cigarettes marketing to adult audience. More than that, they implement in their cigarettes marketing the following rules:
- They don’t market to children and they don’t use images or other content that could hurt particular appeal of minors;
- They put health warnings on the all cigarettes packs and marketing materials;
- They respect customs of all countries;
- They don’t use cartoons, youth celebrities or models for cigarettes advertising;

All these rules are used in Philip Morris Company. During of many years, they conclude that only communication with smokers will help them to have a boom in tobacco business.