cigarettes advertising in cinema films

In 1989, the tobacco industry stropped to pay for cigarettes advertising in cinema films.

Analysis department of tobacco companies make some studies about cigarettes advertising in cinema film.
In their studies was included the content of the top 25 US box-office films from 1988 to 1997.

They analyze the tobacco brands appearances before and after the ban and the size of the international audience for these films.

They conclude that the cigarettes brands that appeared most frequently were the most advertised in the USA. Moreover, the frequency of cigarettes brand appearances was the same before and after the cigarettes ban.
So, US cigarettes brands are being marketed to an international audience via cinema films if are or not take place some financial exchange.

Cigarettes brands that appear in cinema films stand better-know around the world.