Smoking in films and TV

cigarettes advertising in cinema films

In 1989, the tobacco industry stropped to pay for cigarettes advertising in cinema films.

Analysis department of tobacco companies make some studies about cigarettes advertising in cinema film.
In their studies was included the content of the top 25 US box-office films from 1988 to 1997.

They analyze the tobacco brands appearances before and after the ban and the size of the international audience for these films.

They conclude that the cigarettes brands that appeared most frequently were the most advertised in the USA. Moreover, the frequency of cigarettes brand appearances was the same before and after the cigarettes ban.
So, US cigarettes brands are being marketed to an international audience via cinema films if are or not take place some financial exchange.

Cigarettes brands that appear in cinema films stand better-know around the world.

Success of the advertised product - cigarettes brands

Many people become irritated when it comes to the huge amount of TV commercials. Nevertheless, usually people would rather buy the products that have been mostly advertised, one commercial being more effective than another.

So, what exactly determines the success of a TV commercial and at the same time the success of the advertised product?

But at a close examination it turns out that the methods the advertisers use are far from being met with approval.

The truth is that when working on a commercial, advertisers extensively use elements of psychoanalysis i.e. they manipulate with the subconsciousness of the viewers, and of course they do not ask the viewers' permission.

A classic example is the cigarette. The advertisers managed to turn the hazardous effect of the cigarettes to their advantage. The new commercials of cigarettes show cheerful and energetic people (do you remember the L&M cigarette commercial and other similar commercials).

It is hardly possible that their energy and cheerfulness are the result of smoking the cigarettes of the given brand. So what is the message the commercial wants to communicate to us? Well, it wants to tell us that the people in the commercial are young and healthy enough to permit themselves to poison their organism!

They are strong, enterprising, sociable - they just do not have time to reflect about the harmful effect of the cigarettes. But if a person leaves the smoking off well that probably would mean that he is out of health. Conclusions: smoke to be young and healthy!

Or more properly - to seem healthy. Excuse me, but openly associating smoking with youth and health in order to restrain the smokers' sense of guilt, well that's a dirty pool.