A package as a symbol of life

We want to explain how special studies are helping to create or select from the proposed version is the package, which will reach its addressee-consumer.

Sending correspondence, we know the rules on which is written a detailed address: index, where, to whom and by whom.

This is a guarantee reach the addressee. The form, appearance, color and packaging material have the same function.

Successful found the combination of all these characteristics of the package should help sort out the rights plenty of goods and find something to his individual reflecting personal characteristics, in other words, the product should reach its addressee.

The answer to the question: "What people expect from the package?”.

Seemingly rests on the surface but actually answered every time we begin to research from scratch. We can only say for sure that the design of the package is most often fail not because the design could not convey his creator, but because of the said product is not what it expects real consumer.

One of the successful promotions of human social ladder is the ability to lodge itself, create a certain image in the eyes of others. This important role played by his appearance, so to speak, "packaging". As is an ancient folk proverb says: "For appearance met".

This maxim with the same success can be attributed to the product.
From happily found images package depends on the success of the product market.

The buyer, taking in the hands of the stack of new washing powder, tea, cigarettes, or any other product, should make sure its superiority over already familiar products in the same category, and it must convince the packaging buyer the right choice.

Increase the number of buyers!!!(Part I)

Another option is psychological pressure on customer-set price of a comprehensive set. In product provides basic element, which is appointed by the price acceptable to the buyer, but additional elements are sold separately.

An example of this approach - is selling cooking combines low cost and the appointment of several high prices for tips to it. Gillette sells machines to shave below or near cost, and replacement units to them for very high prices for cigarettes.

Automotive lower cost machines, but increased the price for additional equipment and impose future customers fairly expensive maintenance. Additional elements can not only goods but also services (for example, delivery of large household appliances). Chief account of this approach, consumers should take only the price of basic elements, and the remaining waste seen as inevitable necessity.

Some are using discounts to resolve its internal challenges. For example, mediation services often are more price if seizes cash or electronic payments. Thus the company can simply focus reduce money.

Finally, there are special to be a seller primarily reputation benefits. In addition to benefits for buyers to the firm (about 5 - 8%) or special offers beginners (those who first requested the services provider), you can be here and holiday discounts, say, to the New Year.

In Europe actively used "time shares". In bars Germany or England to buy beer at a third less is the normal price.

Only so can you be for 15 - 20 minutes. Russian businessmen are adopting this reception is not too active.

Where heavier when the decision to appoint a discount to be taken at short notice. In an uncomfortable situation at the beginning of this year were electronics manufacturers. The previous season ended on "Hooray." Many dealers had brought a record number of televisions with plasma panels.

Only since January have to refocus partners on the technology in LCD monitors (LCD). Act quickly accounted for since the end of the year projected loss of wealth LCD.

Only dealers are taking new products could not have their warehouses were flooded "plasma". Set too high a discount to unload partners, too - but not potential purchasers LCD benefit proposal for the old model and postpone the purchase of new items for the year or another.

The result was discounted price of the "plasma" gradually while doing so mainly in the regions, to maintain the interest of the Moscow customers.

Usually reduction policy is to build a less extreme condition. Typically, for the company is to offset the seasonal drop in demand. Best-known acts such sales. In Russia still can be found in 1970-80% by lowering the cost of basic goods. In most European countries to reduce the price at the time of sale is not more than 30-50%. Using this trick, however, advised caution.

If prices are too low in comparison with normal, the company may "fall" of its price segment and target consumers lose. In many ways, therefore, suppliers and premium exclusive products such actions do not in principle.

As soon as the opportunity to buy expensive things appears to the masses, they are no longer interested in the target consumer. However, the problem arises overstocking with goods store them infrequently.

RJR Tobacco is marketing flavored cigarettes

Saatchi & Saatchi draw inspiration from the symbol of Camel cigarettes

Italian branch Saatchi&Saatchi made the additional prints of Camel campaign – Discover more.

Saatchi&Saatchi continue to look for camels everywhere.
Discover More Campaign conveys the idea of hidden messages and little pleasure things, which are not noticed by people in daily life.

But if in the first prints of the campaign the images of even allusions on the image of camel carried short-lived, passing character – leaves, raised with the wind, random rain drops on the river- in this prints the image of camel – the symbol of Camel cigarettes – is more noticeable and monumental.

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