Increase the number of buyers!!!(Part I)
Another option is psychological pressure on customer-set price of a comprehensive set. In product provides basic element, which is appointed by the price acceptable to the buyer, but additional elements are sold separately.
An example of this approach - is selling cooking combines low cost and the appointment of several high prices for tips to it. Gillette sells machines to shave below or near cost, and replacement units to them for very high prices for cigarettes.
Automotive lower cost machines, but increased the price for additional equipment and impose future customers fairly expensive maintenance. Additional elements can not only goods but also services (for example, delivery of large household appliances). Chief account of this approach, consumers should take only the price of basic elements, and the remaining waste seen as inevitable necessity.
Some are using discounts to resolve its internal challenges. For example, mediation services often are more price if seizes cash or electronic payments. Thus the company can simply focus reduce money.
Finally, there are special to be a seller primarily reputation benefits. In addition to benefits for buyers to the firm (about 5 - 8%) or special offers beginners (those who first requested the services provider), you can be here and holiday discounts, say, to the New Year.
In Europe actively used "time shares". In bars Germany or England to buy beer at a third less is the normal price.
Only so can you be for 15 - 20 minutes. Russian businessmen are adopting this reception is not too active.
Where heavier when the decision to appoint a discount to be taken at short notice. In an uncomfortable situation at the beginning of this year were electronics manufacturers. The previous season ended on "Hooray." Many dealers had brought a record number of televisions with plasma panels.
Only since January have to refocus partners on the technology in LCD monitors (LCD). Act quickly accounted for since the end of the year projected loss of wealth LCD.
Only dealers are taking new products could not have their warehouses were flooded "plasma". Set too high a discount to unload partners, too - but not potential purchasers LCD benefit proposal for the old model and postpone the purchase of new items for the year or another.
The result was discounted price of the "plasma" gradually while doing so mainly in the regions, to maintain the interest of the Moscow customers.
Usually reduction policy is to build a less extreme condition. Typically, for the company is to offset the seasonal drop in demand. Best-known acts such sales. In Russia still can be found in 1970-80% by lowering the cost of basic goods. In most European countries to reduce the price at the time of sale is not more than 30-50%. Using this trick, however, advised caution.
If prices are too low in comparison with normal, the company may "fall" of its price segment and target consumers lose. In many ways, therefore, suppliers and premium exclusive products such actions do not in principle.
As soon as the opportunity to buy expensive things appears to the masses, they are no longer interested in the target consumer. However, the problem arises overstocking with goods store them infrequently.
