Pall Mall Filter

"BAT Russia" launches Pall Mall Super Slims Aromatic cigarettes

"BAT Russia" launches Pall Mall Super Slims Aromatic brand that will be 4th version of Pall Mall in slims format.

The launch of Pall Mall Super Slims Aromatic cigarettes will take place at the global level. Russia will be first country where these cigarettes will appear. The next market place where this brand will appear will be Ukraine and Byelorussia.

Pall Mall Slims Aromatic with activated coal filter contains 7 mg mugs and 0,7 mg nicotine. The launch of aromatic slims Pall Mall has several causes.

"Interest of customers to super slims Pall Mall cigarettes and assured growth of aromatic segment inspired us to produce new line of Pall Mall brand. Pall Mall Super Slims Aromatic are aromatic cigarettes with charcoal filter and exactly this combination makes its taste soft and keeps aroma brightly" –say Mark Herman, manager of consumer goods marketing department "BAT Russia".

This new aromatic cigarettes are produced in factory "BAT - YVA" in Moscow.
Advertising support for these cigarettes began at the end of June and it was realized on the market of 500 big cities of Russia, in media and also with help of other promotions methods.

A package as a symbol of life

We want to explain how special studies are helping to create or select from the proposed version is the package, which will reach its addressee-consumer.

Sending correspondence, we know the rules on which is written a detailed address: index, where, to whom and by whom.

This is a guarantee reach the addressee. The form, appearance, color and packaging material have the same function.

Successful found the combination of all these characteristics of the package should help sort out the rights plenty of goods and find something to his individual reflecting personal characteristics, in other words, the product should reach its addressee.

The answer to the question: "What people expect from the package?”.

Seemingly rests on the surface but actually answered every time we begin to research from scratch. We can only say for sure that the design of the package is most often fail not because the design could not convey his creator, but because of the said product is not what it expects real consumer.

One of the successful promotions of human social ladder is the ability to lodge itself, create a certain image in the eyes of others. This important role played by his appearance, so to speak, "packaging". As is an ancient folk proverb says: "For appearance met".

This maxim with the same success can be attributed to the product.
From happily found images package depends on the success of the product market.

The buyer, taking in the hands of the stack of new washing powder, tea, cigarettes, or any other product, should make sure its superiority over already familiar products in the same category, and it must convince the packaging buyer the right choice.