Not a simple advertising

For people who want to quit smoking usual it is recommended to avoid watch films and broadcasts. Exactly trough film and TV a lot of people make rituals and symbol of smoking.

In 1927, sound film for the first time appeared on the TV screen. Now, we know exactly how much money needed this industry.

Tradition for smoke in films appeared, when producers had a problem as what to engage actress with while talking and producers put in their hands – cigarettes. We remember whole scenes when men began to smoke together with their girl friends.
They presented lighters for their girls fiends very beautifully and how effective and courageous smoked these protagonists.

For one hour and half we could see how actors smoked more than 20 cigarettes, about 4-5 minutes for smoking one cigarette.
For this change of nicotine at one haul the best smoker can poison. Films scenes with actors showed drinking and smoking for 10-20 times more frequently than people usually do.

Demonstration of cigarettes brands even for several second in Hollywood films bring manufacturer about 100-300 hundred dollars. During the first years, under constrain of community, Hollywood began showing smokers less.

Often, in modern films, smoke only criminals and unlucky people.

Nevertheless, sometimes, Hollywood producers does films in 2 versions: for internal show in USA – without scenes with cigarettes and smokers and for external show for Third World countries – with many elegant scenes with smoking people.

In 1971, companies of tobacco began sponsoring sports events, when in USA was banned the translation of cigarettes advertising on the Television. This idea was very successful.

Sports events and world cups were watched by many people in the world: whole families. Children placed placards with images of racing cars and athletes in their rooms, on the school notebooks. Instinctively, tobacco brands were associated with beauty, power, and exclusive, positive, with involvement and victory. Company of tobacco published articles in mass media and trough this method they obtained influence for subjects of articles.

In 1992, according to American mass media, magazines for women that didn’t place cigarettes advertising in their pages wrote about smoking effects for 2-3 times frequently more than magazine that placed advertising about cigarettes and smoke in their pages.

In newspapers, who are supported by tobacco company smoke give such as agreeable practice, not such as difficulty dependence. Tobacco advertising and sponsored are the most advanced and well paid business segment.