Increase the number of buyers!!!(Part II)

Actively using a discount to revive interest customers in other areas of the economy. For example, in aviation with enviable regularity offered special conditions that give the opportunity to visit almost any world city for a pittance.

"Special offers carriers calculated to offset the lower price of high loading voyage," agreed Director of Marketing "Sky Express Valery Fatkullin.

Another forced discount is a reduction in prices for shipment of new products. In this case it is a mediator of risk compensation for their cooperation. It is not known whether the product will enjoy demand.

People always prefer a proven commodity, or a well-known brand to ensure a quality product.

Most managers agree that the future is for those rebates, which help us overcome the current difficulties. Bring attention to the product and can be normal advertising. Special price should be only one of many ways to recall their customers and competitors. If so, in the next few years to truly save consumers will only take one-time financial difficulties seller. Only then can it become a truly generous.

According to the price of cigarettes?

Method allowances to the cost of each product adds premium, a standard for the industry rate of return or desired revenue from traffic. His use, for example, construction companies or companies involved in R & D, just adding to the cost of the project average industry profit.

The method of capital income is very similar to the previous one. The company is trying to set whatever price, which will provide the planned income invested capital. Used by large corporations.

Consumer assessment method. Companies set prices based on consumer evaluation, and not on the cost of manufacture.

They also have the potential for customer value compared with a competitor and persuade him to the superiority of its brand, if necessary.

Method for the leader of the competition: With this method businessman guided price competitor, and self costs and demand plays a subordinate role. Follow could mean establishing equal, high or low prices in relation to the screens of the market.