Saatchi & Saatchi draw inspiration from the symbol of Camel cigarettes

Italian branch Saatchi&Saatchi made the additional prints of Camel campaign – Discover more.

Saatchi&Saatchi continue to look for camels everywhere.
Discover More Campaign conveys the idea of hidden messages and little pleasure things, which are not noticed by people in daily life.

But if in the first prints of the campaign the images of even allusions on the image of camel carried short-lived, passing character – leaves, raised with the wind, random rain drops on the river- in this prints the image of camel – the symbol of Camel cigarettes – is more noticeable and monumental.