Tobacco advertising during sport events

Tobacco companies began to sponsor the sport events since 1917 when in USA it was forbidden to show tobacco advertisement on TV.

This move turned to be very successful. Sport events, world’s cups are watched by the whole families, children display posters with racing cars and sportsmen in their rooms, in school-notes.

Subconsciously tobacco brand is associated with something powerful, beautiful, prestigious, and positive, with empathy and victory.

Tobacco sponsorship and moneyed assistance of any events (cultural, preventive, medical, ecological – as it’s practiced in some Europe countries) can’t be taken as patronage, charity.

Most of all, it’s effective placement during TV-shows. For example, during 93-minutes broadcast of one motor race the name of one cigarettes brand and a sign were shown 5933 times, or during 43 minutes.