Tobacco advertising during 40ths

In 1929 "Buckingham" cigarettes’ producers became the sponsors of radio-orchestra Buckingham Booster.
It was written in one of the advertisement: "Each member of our orchestra smokes "Buckingham", because they prefer them for their "throat-easy" qualities.

Singers who wish to guard their throats should smoke only the "throat-easy" Buckingham".

During 40ths, such kind of advertisement was displayed in USA magazines: smiling old-fashioned family doctor, one of those, who came on calling to the patients, made his way through drifts to deliver a child, stretched "Lucky Strike" with such expression that it seemed it was not cigarettes but erythromycin pack.

"20 679* physicians claim: "Lucky" doesn’t provoke tickling in throat" – it was written. Asterisk indicated that these doctors were counted by the real company, which specialized in statistics.