KISS cigarettes advertisement is forbade for "using of men’s images"
Winston-Salem Company launched in Israel a controversial advertising campaign of Kiss cigarettes with images of people having sex.
Taking into consideration the scandalous implication of the campaign, Ministry of Health (Israel) found rather formal way to “find fault” with the creative idea – the campaign was banned for using figures resembling people – it is forbidden in Israel to use images of people in cigarettes’ advertising.
In spite of the agency’s protests, the advertising campaign was stopped.
1 comment:
Nice campaign. Quite a unique find. Are there any such similar laws in other countries, where advertisers cannot show people in cigarette advertising?
In India, one cannot show smoking in any form - be it billboards, banners, movies, or advertisements - everything is banned. No wonder, Surrogate Marketing is the tip of the day...
Nonetheless, great post.
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